All winnings will automatically be credited to your account once the qualifying bet has settled. Any additional benefit received under this promotion will be marked in the bet betting joining offers “Settled bets” section of your online account and will accumulate up to a limit of £/€25,000 per calendar day.
The promotion is only available to UK & Irish resident customers who opt into Best Odds Guaranteed within the promotion period and place a bet on a promotion market online using the William Hill website (williamhill.com) or William Hill iOS or Android Mobile app.
Take a price on your selection and if the SP is bigger bet365 will pay you at the bigger odds. Only bets placed from 08:00 UK Time on the day of the race will qualify for Best Odds Guaranteed. Applies to bets placed on Win and Each-Way Fixed Odds markets only. All racing in Australia, New Zealand, Japan, South Korea, Singapore and Hong Kong is excluded. Take the Early or Board Price and BetVictor will pay out at the Starting Price (SP) if it's bigger, guaranteed.
Applies to all UK & Irish horse racing. Live in-play bets, antepost bets, and Extra Markets or Match bets do not count. Click any of these links to go directly to the full terms for these bookmaker Best Odds guaranteed offers on their betting apps. Available daily on all UK and Ireland horse racing bets, from when your bet is placed. Applies to single and multiple bets placed at early prices and up to twenty five thousand pounds (£25,000.00) per customer per day.
The offer is not available on board prices, ante-post, non-runner no bet, tote/ pari-mutuel (bets and dividends), not to win, enhanced win, cover bets and in-play bets. Back a horse in any UK or Irish race after 8am on the day of the race and if the Starting Price of your selection is bigger than the price taken, you’ll get paid at the bigger price! Doesn’t apply to bets placed with free bets, specials markets, ante-post, Tote or Lucky bet best uk gambling sites 2026 15s, 31s and 63s bets. Available on bets placed after 08:00 on the day of the race. Simply take the price and if the Starting Price (SP) returns are greater, we'll pay you out at the bigger odds. This promotion is not available in our shops or through our telebetting service. Best Odds Guaranteed worked example: If you back your selection taking a price of 4/1 and the SP returns at 5/1, you'll get the bigger price of 5/1.
A daily cap of £/€25,000 applies to the additional benefit received from Best Odds Guaranteed per customer, per calendar day (00:00 to 23:59 UK time) (the “Daily Cap”). The Daily Cap:only applies to the extra benefit received when the Starting Price (SP) is higher than the price originally taken (For example: If you take odds of 4/1 and the SP is 6/1, the 'additional benefit' is the difference between the winnings at these two prices. Your original winnings at 4/1 do not contribute towards this cap); andis calculated by:i. adding together all additional benefits from higher SPs across your winning qualifying bets in a single day; andii. stopping additional benefit payments once the £/€25,000 daily limit is reached. Where a Winnings Boost has been applied, returns will be the greater of (i) the price the bet was struck at including the Winnings Boost; and (ii) the Starting Price (with no Winnings Boost applied).
We'll provide notice to you in respect of any action we take in respect of the forgoing (whether by email or message to your account inbox). If you've been informed of promotion restrictions by William Hill, this promotion won't be available to you. Bets placed before will be settled at the price taken, or at SP if no price has been taken (effective since 08 January 2025). Available on the 'Win' market on all UK and Irish horse racing.Example: If you back your selection taking an Early Price of 4/1 and the SP returns at 5/1, you'll get the bigger price of 5/1. If the SP returns at 3/1 you'll still get paid at 4/1.
Example: If you back your selection taking an Early Price of 4/1 and the SP returns at 5/1, bet betting offers new customers uk you'll get the bigger price of 5/1. In the case of a non-runner and prices reverting to SP, then Best Odds Guaranteed don't apply. The maximum benefit for Best Odds Guaranteed is capped at £25,000 per customer per day across all applicable channels. William Hill reserve the right to withhold, restrict or cancel this promotion from individual customers/account holders at its reasonable discretion and with prior notice. The promotion runs from 00:01 (UK time) on Wednesday 8th January 2025 until cancelled or withdrawn by William Hill (the “promotion period”).
To qualify, customers must have opted in via the “Best Odds Guaranteed – Opt In” feature, located within individual race cards of UK & Irish horse races on the Horse Racing homepage of the William Hill website (williamhill.com) or iOS and Android mobile apps. Best Odds Guaranteed (BOG) will be available on bets placed from 08:00 (UK time) on the day of the race until “the off” on all UK & Irish Horse Races (and between 8 May – 14 June 2025 only, all UK Greyhound Derby 2025 race) bets placed before 08:00 (UK time) will be settled at the price taken, or at SP if no price has been taken. Promotion available on win or each way singles and multiples on the "win" market for all UK & Irish Horse Racing (and between 8 May – 14 June 2025 only, all UK Greyhound Derby 2025 races). William Hill detects suspicious betting behaviours or activity on the customer’s account; the customer's account status has changed since they opted into the promotion (for example, if the customer has self-excluded, or restrictions have been applied to the customer’s account since they opted into the promotion); or The customer is no longer resident in an eligible jurisdiction. In such circumstances, William Hill will provide reasonable written notice of its decision to exclude the customer from the promotion, and the exclusion will take effect from the date specified in the relevant notice. a.
| Race Type | Typical BOG Start Time | BOG End Time |
|---|---|---|
| UK Daytime Flat | 9:00 AM | Official Start Time |
| UK Evening Meetings | 4:00 PM | Official Start Time |
| Irish Racing | 10:00 AM (Local) | Official Start Time |
| International Feature Races | Variable | Official Start Time |
using ‘minimal risk wagering patterns’ (that is, a set pattern of bets or stakes that unfairly minimises risks or opposite betting); b. sharing personalised promotions (that is, promotions only available to specific customers we offer them to) with others and/or taking part in any personalised promotion forwarded to you by someone else when it was not intended for you; c.
only applies to the extra benefit received when the Starting Price (SP) is higher than the price originally taken (For example: If you take odds of 4/1 and the SP is 6/1, the 'additional benefit' is the difference between the winnings at these two prices. Your original winnings at 4/1 do not contribute towards this cap); and is calculated by:i. adding together all additional benefits from higher SPs across your winning qualifying bets in a single day; andii. If the total additional benefit from higher Starting Prices would exceed £/€25,000 in a single calendar day, then the payment will be capped at £/€25,000. Standard winnings from original odds taken will be paid in full and are not subject to the Daily Cap. colluding with other customers (that is, plotting with others to gain an unfair advantage) in relation to the promotion; d.
| Bookmaker | BOG on Greyhounds? | Typical Start Time |
|---|---|---|
| Bet365 | No | N/A |
| William Hill | Yes (Selected) | 1 hour before first race |
| Paddy Power | No | N/A |
| Sky Bet | Yes | From 8:00 AM for daytime |
taking part in a promotion that is not available in the country you live in; e.
| Bookmaker | Weekday BOG Start | Weekend BOG Start | Cut-off Point |
|---|---|---|---|
| Coral | 10:00 AM | 9:00 AM | Official Off Time |
| Ladbrokes | 9:00 AM | 9:00 AM | Official Off Time |
| Sky Bet | From 8:00 AM | From 8:00 AM | Start of the race |
| BetVictor | 10:00 AM | 10:00 AM | Post time |
using more than one account per household or per IP address; f.
A: Best Odds Guaranteed (BOG) is our way of ensuring you get the best possible price for your bets. If you place a bet and take the price in a race where Best Odds Guaranteed is available and if the starting price (SP) is bigger, we'll pay you out at the bigger price Q: On which races will BOG be available? A: Best Odds Guaranteed is available on UK and Irish Racing only. Q: What type of prices does BOG apply to? A: BOG offer applies to online and mobile bets placed at William Hill prices.
Available from 8 AM on the day of the race until the off. Bets placed before will be settled at the price taken or at SP if no price has been taken (effective since 08 January 2025). Not available on bets placed on:Each Way ExtraLengthen Your OddsPlace MarketsInsurance BetsBetting Without Not available in shop [not on Self Service Betting Terminals (SSBT) or over the counter]. Q: Is BOG only available for single bets? A: No - the offer applies to both your single and multiple bets placed on qualifying races after 8 AM on the day of race.
If your multiple bet contains some BOG races, prices in those races will be honoured at either the price you take or the SP (whichever is greater). Q: Is BOG offered to all customers? A: BOG is available via invite only. Invited customers must opt in to receive BOG. We reserve the right to restrict your eligibility in respect of our 'Best Odds Guaranteed' offer for horse racing at any time and at our sole discretion. taking advantage of broken mechanics and combination of loopholes on the game that leads to abusing the promotion/offer/bonus; and g.
purchasing all the tickets for a free game; or repeatedly depositing, cashing out and redepositing purely to gain a deposit related bonus.
No Best Odds Guaranteed on greyhounds and no option to add to multiples stops it from being higher up on this list. Coral's Best Odds Guaranteed is similar to VirginBet – the same £50,000 limit and markets offered. The benefit of Coral, however, is that their BOG is for the entire day, like 888Sport, so they have no cut-off in the morning. So why not put them above VirginBet in the rankings? Well, there is no option to add said bets to multiples.
Either way, BOG any time on the race day is brilliant. Aside from the low restriction on benefits – just £1,000 – BetGoodwin’s Best Odds Guaranteed offering is outstanding. Irish and UK horse racing is covered, as is greyhound racing, and all can be put into multiples. On top of that, while they don't have a 7 AM cutoff, coming in a few hours later, it’s still better than plenty of other UK bookmakers. At BetUK you get all the races and meets – UK and Irish racing, greyhounds, and multiples – all covered as part of their BOG, which is fantastic.
The reason that it only makes it in at no.9 and no higher is the fact that you can only get the best odds from 11 AM. That said, the cap is limited to £10,000, which is pretty good overall. It actually offers a much bigger opportunity on bonuses - with no restriction stated - than some of the bookies that rank above it. You can also get best odds from 9 AM on the day of the race, which is another great aspect. What keeps it from scoring higher, however, is the inability to use it for multiples, and the fact that greyhound racing isn't included either.
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