Crucially, however, with All British Sports, you get 10% cash back on all of your losses, regardless of sport (or casino game, if that’s your thing). Stake £10 and lost your bet, you’ll get £1 back, stake £50 and lose, you’ll get £5. 10% cash back on all football bet losses.
Bore Draw feature for match result bets.
Across all our rankings, no bookie tops more lists than bet365 – it just does a lot of things very well. There are plenty of great promotions – early pay out, acca bonus, odds boosts, substitution insurance and each way odds on first goalscorer bets. But that’s all the bells and whistles, the truth is bet365 has unrivalled event coverage, to go along with a huge range of markets and great odds. Throw in detailed in-play and pre-game stats, plus the Edit My Bet feature, and it becomes very clear why it’s the best football betting site. Incredible range of competitions and leagues from around the world.
Promotions including Early Payout, Acca Boosts and Substitution Insurance. This may come as a surprise to some, but if you know about your betting, you’ll know that NetBet is right up there as one of the very best football sites in the UK. Select pretty much any football match and the number of markets that you get per game is quite astonishing. The odds maybe aren’t quite the best, but you can live stream lots of leagues. On top of the netBet sign up offer there are free to play games, free bets, odds boosts and early payout to supplement your betting, among other things. When it comes to football betting sites in the UK, William Hill have been around for longer than pretty much anyone else on bet betting sites not on gamstop uk the high street, and their experience shows because the product that put out is excellent. They offer Odds Boosts and Early Pay Outs, as well as decent stats to go along with their in-play betting, but their real strength is the amount of different leagues and competitions that they cover, it’s as good as any out there and they have a great welcome offer.
More markets per game than pretty much any other bookie in the UK. Brilliant Free Bet Club for regular users. Odds not as good as others in the Top 10. Ladbrokes remains such a solid option for football punters – it’s been doing this for so long now that it has most of it nailed down as a product. The stats are about as good as you’ll get if you want that extra hand to inform your betting, but it's the markets and events that are so good on top of that.
Ladbrokes offer many promotions and is also one of only two football betting sites in this Top 10 that offers Acca Insurance. Early Payout, Odds Boosts and Acca Boosts all included. Brilliant selection of pre-game and in-play statistics. All British Sports is another football betting site that utilises different types of promotions to drastically improve its betting options. There are lots of Acca Boosts and Odds Boosts, as well as Bore Draw refunds within the promotions section and they have a great welcome offer. Ranks among the very best for number of leagues covered around the world.
Gambling should be a form of entertainment and not a source of stress or financial difficulty. That’s why, under the guidance of the UK Gambling Commission, all licensed operators must provide a range of responsible gambling tools to help you stay in control. If you ever feel that gambling is starting to affect you or someone you care about, free support is available. Charities and organisations like GamCare, BeGambleAware, and the National Gambling Helpline offer free, confidential advice and practical help when you need it. Founded back in 1999, oddschecker has over 25+ years of experience in the online gambling and casino industry.
We're a well-established and independent platform, and we know what makes a great casino welcome bonus in the UK. We only recommend fully licensed, UK-regulated casinos and our listings are based on verified info, expert analysis and real feedback from users. Featured on the BBC, Sky Sports and other major UK media Shortlisted for ‘UK & Ireland Affiliate of the Year’ at the EGR Europe Awards 2025 Furthermore, we provide the largest range of free bets offers in the UK, making oddschecker the best source of information when it comes to free bets. We provide honest reviews and outline all the important details to help you make informed decisions about claiming these free bets and signing up to a new bookmaker that is fully licensed and trusted. Written by Jamie from the oddschecker commercial content team Jamie is an affiliate content writer at oddschecker, with 3+ years of experience in the gambling industry reviewing licensed UK bookmakers and sports betting offers. Early Payout on all football matches and Free To Play games. Massive number of Odds Boosts every day. 7Bet may be new to the UK market but are already making waves, in particular when it comes to their football offering, which is exceptional and immediately takes into out Top 10 based on the data.
| Site Name | Top Esports Titles | Match Markets per Game | Special Bets |
|---|---|---|---|
| GG.bet Arena | LoL, CS2, Dota 2, Valorant | 150+ | Map Winner, First Blood |
| BetVantage Pro | LoL, CS2, CoD, Overwatch 2 | 100+ | Total Rounds, Player Kills |
| StakeMasters | Dota 2, LoL, Rocket League | 80+ | Correct Score, Tournament Winner |
Key to their high score is the incredible odds that they offer, in tandem with a few promotions that punters are beginning to expect from their football bookie – acca boosts, odds boosts and early pay outs. Incredibly comprehensive stats pre game and in-play.
Full of interesting betting tools and promotions. Ranks in OLBG’s Top 10s more than any bookmaker If you like betting during the game, try Netbet and discover enhancements and special offers. No.2 bookie in the UK for football betting No.2 bookie in the UK for basketball betting Founded in 1886, Ladbrokes, a prominent sports betting brand in the UK, is part of the Ladbrokes Coral Group and provides in-store and online services, complemented by their convenient app. Ranks in OLBG Top 10s for 11 categories Top 3 bookie for football, snooker and bet bonus sign up no deposit American football betting. All British Sports reintroduces an excellent Bet Builder feature and a host of other top class sports betting options across not only to British but International sport too!
Established in 1934, William Hill is a leading gambling corporation operating globally. Ranks in Top 10 for 16 different categories. No.1 bookie for darts and boxing Brand New to the UK, 7bet brings an International Flavour to the Sports Betting World 'Book a Bet' and 'Combo Boost' Features Rated #1 Betting app, and often best odds to be found on major sports. Low minimum deposit and great welcome offer to try BetVictor as your online betting site. The no.1 app across all UK bookies Ranks in Top 10 for 11 different categories To expand upon the data presented at the top of this page, we delve deeper and explain the factors contributing to these bookmakers qualifying as the best for football betting fans. As mentioned above, BetVictor offer the most markets per game, along with NetBet, and actually, their odds are fractionally better than them, so if you just want to find the best value you can, on literally any bet that you can think of, BetVictor is where you should probably head to. They just can’t compete with those when it comes to additional features or promotions – there’s no Acca Insurance or Edit My Bet, for example. Ranks among the best for number of markets per match.
All insights are written based on first-hand testing and in compliance with UKGC guidelines. Our dedicated in-house commercial content team brings years of combined experience across the UK. All reviews are written independently, and our goal is to provide you with honest insights that help you make informed decisions. With hundreds of different betting sites, finding the best can be confusing. I'll guide you through and find the most suitable bookie for you.
It would be easy to simply list the best bookmakers and present them as the best sites to place bets on football, bet best new customer betting offers today but we go further and back up any recommendation with thoroughly researched facts and figures. We’ve analysed hundreds of data points across over 100 different football betting sites to establish which offers the best service, factoring in everything that football bettors are after – markets, competitive odds, live streaming, promotions and bonuses, and plenty more. Not only are we giving you the definitive list, but we’ll also say which is best for each type of bettor. We also have a full list on welcome offers and free bets. Top rated by OLBG users for years. Great Odds Boosts offered on huge number of games.
It doesn’t make our Top 10 when you factor in all of the different aspects and data points that we do when determining the best football betting sites, but for pure odds, you should consider AK Bets.
You won’t get loads of promotions, and the product isn’t as rounded as our very best, but when betting across the board AK Bets has pretty much the best odds in the UK. Unibet and AK Bets consistently have the best odds for football.
Many UK free bet offers are restricted to UK & Ireland residents due to licensing rules. Oddschecker is an independent comparison and affiliate platform. We partner with bookmakers to list odds and offers but are not owned by a bookmaker. Yes—if you use licensed and reputable bookmakers. Always make sure the site is regulated by the relevant gambling authority (e.g., UK Gambling Commission).
Free bets almost always cannot be cashed out. Cash-out features apply only to bets placed with real money. It means your winnings or bonus will be credited as free bet tokens instead of cash. For example, a promotion may say: “Bet £10, get £10 paid in free bets.” A cashback free bet refunds your losing qualifying bet in the form of a free bet token, not cash. At oddschecker, we believe in safe and responsible gambling. Adding less margin to the book, they can offer better odds to their registered customers than other online bookmakers. Both have proven to have the best odds more often than any other bookmaker in our independent football odds comparison tests. If you are a punter looking for great odds on teams to win their matches, then always check the ranking on this table for the best football bets.
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